STRATEGY • DESIGN • MARKETING • AI AUTOMATION
Beyond a beautiful website.
Good design gets attention. Strategy builds trust. Marketing brings customers back. Automation gives you time to grow your business. The website isn't the strategy. It's the result.
About
More than a designer.
I'm El Nicholl. I help businesses grow through strategy, design, marketing, and AI automation.
My background in graphic design, branding, marketing, higher education, and AI, helps me create solutions that communicate with clarity, build credibility, and work more efficiently.
Every project begins with understanding your goals and developing the right strategy.
WHAT I DO
A long-term partnership, structured in three phases.
Build the foundation, turn it into a growth engine, and keep everything current — together.
BUILD
Create the foundation.
Website Design
Custom websites that convert.
From landing pages to full business websites, I design websites that attract customers, support your business goals, and give you the option of ongoing support or complete ownership.
Brand Strategy
The foundation your brand is built on.
Before design or marketing can do their job, your brand needs a clear foundation. I'll help you define your positioning, audience, brand voice, and visual identity direction, then lock it all in with clear brand standards.
GROW
Turn your website into a business tool.
Marketing
SEO, campaigns, and messaging that connects.
A great website is only part of the story. I'll help you strengthen your messaging, optimize your website for search engines, and create campaigns and promotional content that bring customers back.
AI & Automation
AI tools and automation that save you time.
Technology should save you time, not create more work. From AI-assisted content creation and social media planning to email marketing, customer follow-up, and workflow automation, I'll help you use today's tools in practical ways that support your business.
SUPPORT
Keep everything current.
Website Care
Maintenance, updates, hosting, performance.
Whether you need ongoing maintenance, regular updates, performance improvements, or someone to handle the technical details, I'll keep your website secure, current, and running smoothly.
Brand Care
Keep your brand consistent as you grow.
From brand guide updates and new assets to social templates, print collateral, and organized asset libraries, I'll help your brand stay consistent as your business evolves.
OWNERSHIP
You own your website.
Every website I build belongs to you. Your domain, content, brand assets, and website are yours. If you ever choose to manage your website yourself or work with another developer, you'll have everything needed to make the transition as smooth as possible.
- No forced platform lock-in.
- No vendor lock-in.
- Just complete ownership from day one.
RECENT WORK
Every business has a different story.
No two clients are the same, and neither are the solutions I create.
Whether it's launching a new business, revitalizing an established brand, or helping an organization work more efficiently, every project begins with understanding the people behind it.
Here are a few of the businesses I've had the privilege to work with.
ClearCut Marketing
A new approach to selling websites.
Clients see their completed website before making a commitment, removing the risk and giving them complete confidence in their decision.
- Brand Strategy
- Website Design
- Marketing Strategy
Ever & Ease
Elevating every experience.
A sophisticated website for an event and lifestyle management company, designed to showcase concierge services, travel, events, and personalized lifestyle management with elegance and clarity.
- Brand Refresh
- Website Strategy
- AI Marketing
Renewed & Restored
Simplifying personalized wellness.
A welcoming website for a Bravenly Brand Partner, designed to make personalized wellness recommendations easier through thoughtful design, helpful tools, and a customer-first experience.
- Brand Refresh
- Website Design
- Personalized AI Solutions
INVESTMENT
Every project is different. Every proposal is transparent.
Whether you're starting from scratch, refreshing an existing brand, or building custom AI solutions, every project begins with a conversation and a clear proposal.
No hidden fees. No surprise invoices. No unnecessary upselling.
Just honest pricing based on what your business needs.
reclaimed
The average time clients reclaim each week through AI and automation.
BUILD THE FOUNDATION
Choose the project that best fits where your business is today.
Landing page
$1,200
A focused, single-page website designed for launches, promotions, and campaigns.
- Custom single-page design
- Copy refinement
- Mobile-responsive build
- Foundational SEO
- Launch in 1–2 weeks
Custom website
$3,800
A fully customized website designed around your business, audience, and goals.
- Up to 6 pages
- Strategy + copy writing guidance
- Mobile -responsive build
- Foundational SEO
- Launch in 2–3 weeks
Strategy & Planning
$4,300
Strategic direction for websites, marketing, AI integration, and complex creative projects.
- Website and brand audit
- Business and audience review
- Marketing strategy
- AI and automation planning
- Prioritized recommendations
- Clear implementation roadmap
Online store
$4,800
A clean, easy-to-manage online store with secure checkout and a streamlined customer experience.
- Up to 20 products added
- Product and category page setup
- Secure checkout and payment integration
- Recorded management walkthrough
- Launch in 4–6 weeks
SEO Audit & Optimazation
$600
Improve how search engines understand your website and how customers find it.
- Technical SEO audit
- Page titles + meta descriptions
- On-page content improvements
- Search visibility recommendations
- Written action plan
- Completed in approximately 1 week
CONTINUE THE PARTNERSHIP
After launch, choose the level of ongoing support that fits your business.
Website Care
Starting at $200/mo
Keep your website secure, current, and running smoothly.
- Managed hosting
- Security monitoring and updates
- Routine backups
- Content updates
- Technical support
Brand Care
Starting at $300/mo
Keep your brand consistent, organized, and ready to grow with your business.
- Brand Guide updates
- New brand assets
- Social media templates
- Print collateral
- Asset organization
- Ongoing design support
Marketing Care
Starting at $600/mo
Consistent marketing support designed to keep your business visible and your customers engaged.
- Campaign creative
- Social media graphics
- Email marketing support
- Landing pages
- Marketing collateral
- Content optimization
Monthly support is tailored to the scope and level of ongoing work required.
Need something different?
Every business is unique. If your project doesn't fit neatly into one of these starting points, I'll create a custom proposal tailored to your goals.
AI & Automation
Already have a website?
Sometimes the biggest opportunity isn't a new website—it's making the business you already have run more efficiently.
Whether it's AI-powered content creation, marketing automation, workflow improvements, or custom AI solutions, I'll help you find practical ways to save time and better serve your customers.
Not sure where to start?
That's okay.
Most clients aren't.
We'll figure it out together.
Have a question?Get in touch
I'd love to help.
Send me a message and I'll get back to you within one business day.
LET'S BUILD IT
Let's build something exceptional.
Complete this form and I'll create a proposal tailored to your business, goals, and long-term growth.